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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The journal of consumer marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Consumer behaviour"
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Consumer behaviour
1,026
Konsumentenverhalten
1,026
Brand image
143
Markenimage
143
Holiday behaviour
125
Urlaubsverhalten
125
Beziehungsmarketing
122
Relationship marketing
122
Brand management
108
Markenführung
108
Ethics
105
Customer satisfaction
104
Kundenzufriedenheit
104
Ethik
103
Advertising
99
USA
99
United States
99
Werbung
99
Advertising effects
98
Corporate Social Responsibility
98
Corporate social responsibility
98
Werbewirkung
98
Business ethics
82
Unternehmensethik
82
Tourism
78
Tourismus
78
Dienstleistungsqualität
74
Service quality
74
Emotion
71
China
70
Social Web
68
Social web
68
Internet marketing
65
Online-Marketing
65
Brand
64
Markenartikel
64
Tourism marketing
62
Tourismusmarketing
62
Hotel industry
57
Hotellerie
57
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Undetermined
535
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2
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Article
1,023
Book / Working Paper
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Aufsatz in Zeitschrift
Article in journal
1,026
Case study
6
Fallstudie
6
Conference paper
4
Konferenzbeitrag
4
Collection of articles of several authors
3
Sammelwerk
3
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English
1,026
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Han, Heesup
34
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
10
Law, Chun Hung Roberts
10
Kim, Jinkyung Jenny
9
Vitell, Scott J.
8
Kim, Insin
7
Wong, IpKin Anthony
7
Yu, Jongsik
7
Hsu, Cathy H. C.
6
Kim, Seongseop
6
Kim, Wansoo
6
Schlegelmilch, Bodo B.
6
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Chua, Bee-Lia
5
Ford, John B.
5
Krishen, Anjala S.
5
Lysonski, Steven
5
Peloza, John
5
Qu, Hailin
5
Singh, Jatinder Jit
5
Arli, Denni
4
Chan, Kara
4
Chang, Chun-Tuan
4
Dahlén, Micael
4
Durvasula, Srinivas
4
Gruber, Verena
4
Kennedy, Rachel
4
Koo, Chulmo
4
Kozak, Metin
4
Lee, Choong-Ki
4
Lee, Jin-soo
4
Nepomuceno, Marcelo Vinhal
4
Phau, Ian
4
Román, Sergio
4
Tsai, Henry
4
Wang, Cheng Lu
4
Adam, Issahaku
3
Ahn, Jiseon
3
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Journal of advertising research
Journal of business ethics : JOBE
Journal of travel and tourism marketing
The journal of consumer marketing
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,931
International journal of consumer studies
764
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
319
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Journal of marketing
288
Journal of the Academy of Marketing Science
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Journal of food products marketing
231
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ECONIS (ZBW)
1,026
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1
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
Saved in:
2
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
3
Converting idol attachment into place attachment : a study of fan tourists' idol-following travel
Yan, Huili
;
Wei, Yuzhi
;
Xiong, Hao
;
Wang, Luqing
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 775-790
Persistent link: https://www.econbiz.de/10014566311
Saved in:
4
Constructing a sensory model of Chinese luxury hotel experiences from mental imagery perspective
Hung, Kam
;
Hsu, Cathy H. C.
;
Yang, Xiaotao
- In:
Journal of travel and tourism marketing
41
(
2024
)
6
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014566321
Saved in:
5
Unraveling the difference mechanism of authenticity experience in determining antecedents and consequences of destination loyalty
Fang, Yen-Po
;
Liu, Chih-Hsing
- In:
Journal of travel and tourism marketing
41
(
2024
)
6
,
pp. 849-863
Persistent link: https://www.econbiz.de/10014566336
Saved in:
6
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
7
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
8
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
9
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
10
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
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