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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of travel and tourism marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Consumer behaviour"
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Consumer behaviour
740
Konsumentenverhalten
740
Holiday behaviour
125
Urlaubsverhalten
125
Ethics
100
Ethik
98
Customer satisfaction
96
Kundenzufriedenheit
96
Beziehungsmarketing
94
Relationship marketing
94
Corporate Social Responsibility
88
Corporate social responsibility
88
Brand image
84
Markenimage
84
Advertising
82
Werbung
82
Business ethics
79
Unternehmensethik
79
Tourism
77
Tourismus
77
Advertising effects
71
Werbewirkung
71
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69
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69
Brand management
64
Markenführung
64
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62
Tourismusmarketing
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61
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61
Emotion
57
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56
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56
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53
Internet marketing
51
Online-Marketing
51
China
45
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Article
739
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Aufsatz in Zeitschrift
Article in journal
740
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4
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English
740
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Han, Heesup
33
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
10
Law, Chun Hung Roberts
10
Kim, Jinkyung Jenny
8
Kim, Insin
7
Vitell, Scott J.
7
Wong, IpKin Anthony
7
Yu, Jongsik
7
Hsu, Cathy H. C.
6
Kim, Seongseop
6
Kim, Wansoo
6
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Chua, Bee-Lia
5
Ford, John B.
5
Krishen, Anjala S.
5
Qu, Hailin
5
Schlegelmilch, Bodo B.
5
Singh, Jatinder Jit
5
Chang, Chun-Tuan
4
Dahlén, Micael
4
Gruber, Verena
4
Kennedy, Rachel
4
Koo, Chulmo
4
Kozak, Metin
4
Lee, Choong-Ki
4
Lee, Jin-soo
4
Román, Sergio
4
Tsai, Henry
4
Adam, Issahaku
3
Ahn, Jiseon
3
Arli, Denni
3
Back, Ki-Joon
3
Bodur, H. Onur
3
Campbell, Colin L.
3
Carlson, Les
3
Chung, Namho
3
De Bock, Tine
3
Denizci Guillet, Basak
3
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Journal of advertising research
Journal of business ethics : JOBE
Journal of travel and tourism marketing
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,931
International journal of consumer studies
764
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
Journal of marketing
288
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
740
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740
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41
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
42
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
43
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
44
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
45
Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke
;
Wang, Siqi
;
Yang, Huan
;
Chen, Long
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
Saved in:
46
When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães
;
Abrantes-Braga, …
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
Saved in:
47
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
48
Authenticity and perceived transformation of pilgrimage tourism : exploring the serial mediating effects of mindfulness and spirituality
Tsaur, Sheng-Hshiung
;
Lin, Ying-Syuan
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 833-848
Persistent link: https://www.econbiz.de/10014513588
Saved in:
49
Fear of missing out and revenge travelling : the role of contextual trust, experiential risk, and cognitive image of destination
Lim, Weng Marc
;
Sahoo, Saumyaranjan
;
Agrawal, Ashima
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 583-601
Persistent link: https://www.econbiz.de/10014447618
Saved in:
50
Influence of vegan attributes on hotel consumption value, perceived advantages, and word-of-mouth and revisit intentions
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Seo, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 639-652
Persistent link: https://www.econbiz.de/10014447620
Saved in:
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