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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Brand management
953
Markenführung
953
Consumer behaviour
883
Konsumentenverhalten
883
Brand image
764
Markenimage
764
Brand
485
Markenartikel
475
Beziehungsmarketing
278
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278
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183
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183
Internet marketing
159
Online-Marketing
159
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146
Luxusgüter
146
Einzelhandel
116
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116
Advertising effects
114
Werbewirkung
114
Advertising
85
Customer satisfaction
84
Kundenzufriedenheit
84
Marketing management
82
Marketingmanagement
82
Werbung
77
Brand loyalty
72
Brand equity
66
Markentreue
61
Personality psychology
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Persönlichkeitspsychologie
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58
Handelsmarke
58
Store brand
58
Customer integration
53
Kundenintegration
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1,289
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Ko, Eunju
13
Diamantopoulos, Adamantios
12
Melewar, T. C.
12
Romaniuk, Jenni
12
Valette-Florence, Pierre
12
Foroudi, Pantea
11
Veloutsou, Cleopatra
11
De Chernatony, Leslie
10
Gupta, Suraksha
10
Dawes, John
9
Park, Jungkun
9
Dennis, Charles
8
Merrilees, Bill
8
Nenycz-Thiel, Magda
8
Buil, Isabel
7
Christodoulides, George
7
Ekinci, Yuksel
7
Japutra, Arnold
7
Kennedy, Rachel
7
Michel, Géraldine
7
Phau, Ian
7
Singh, Jaywant
7
Teng, Lefa
7
Bartikowski, Boris
6
Filieri, Raffaele
6
Guzman, Francisco
6
Jevons, Colin
6
Kim, Kyung Hoon
6
Laroche, Michel
6
Loureiro, Sandra Maria Correia
6
Merchant, Altaf
6
Richard, Marie-Odile
6
Roy, Sanjit
6
Septianto, Felix
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Andreini, Daniela
5
Arslanagic-Kalajdzic, Maja
5
Augusto, Mário Gomes
5
Bogomolova, Svetlana
5
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of advertising research
Journal of business research : JBR
Journal of retailing and consumer services
The journal of brand management : an international journal
669
The journal of product & brand management
420
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of strategic marketing
121
Journal of marketing
119
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the review of marketing communications
76
Cogent business & management
74
International journal of internet marketing and advertising : IJIMA
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Sport marketing quarterly : preferred journal of the Sport Marketing Association
72
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ECONIS (ZBW)
1,289
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1
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
5
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
6
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
7
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
8
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
9
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
10
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
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