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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
~subject:"Brand"
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Advertising effects
Brand
Consumer behaviour
2,800
Konsumentenverhalten
2,800
Brand management
518
Markenführung
518
Brand image
480
Markenimage
480
Beziehungsmarketing
435
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306
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Diamantopoulos, Adamantios
6
Ko, Eunju
6
Septianto, Felix
6
Taylor, Charles Raymond
5
Teng, Lefa
5
Valette-Florence, Pierre
5
Augusto, Mário Gomes
4
Choi, Yung Kyun
4
Christodoulides, George
4
Das, Gopal
4
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4
Michel, Géraldine
4
Motoki, Kosuke
4
Shukla, Paurav
4
Torres, Pedro M.
4
Arslanagic-Kalajdzic, Maja
3
Bauer, Brittney C.
3
Bigné Alcañiz, J. Enrique
3
Chang, Chun-Tuan
3
Dawes, John
3
Dens, Nathalie
3
Foti, Lianne
3
Geuens, Maggie
3
Grohs, Reinhard
3
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3
Halkias, Georgios
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Kennedy, Rachel
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Koll, Oliver
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Pathak, Abhishek
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Phau, Ian
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Salo, Jari
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3
Sung, Yongjun
3
Teck Ming Tan
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Veloutsou, Cleopatra
3
Wagner, Udo
3
Yannopoulou, Natalia
3
Akhtar, Pervaiz
2
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Journal of advertising research
Journal of business research : JBR
Psychology & marketing
Journal of retailing and consumer services
206
The journal of brand management : an international journal
201
The journal of product & brand management
183
Journal of marketing communications
145
International journal of advertising : the review of marketing communications
144
International journal of advertising : the quarterly review of marketing communications
98
Journal of promotion management : innovations in planning and applied research
84
European journal of marketing : EJM
74
Journal of promotion management : JPM
72
Marketing letters : a journal of research in marketing
69
Asia Pacific journal of marketing and logistics
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
International journal of internet marketing and advertising : IJIMA
60
The journal of consumer marketing
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of marketing research : JMR
50
Journal of international consumer marketing
49
International journal of hospitality management
48
Journal of advertising : official publication of the American Academy of Advertising
48
Marketing intelligence & planning
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of consumer research : JCR ; an interdisciplinary bimonthly
43
Journal of marketing
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of global marketing
40
International journal of consumer studies
39
European journal of marketing
38
Journal of fashion marketing and management
38
Journal of strategic marketing
37
Cogent business & management
36
Marketing : ZFP ; journal of research and management
36
Young consumers : insight and ideas for responsible marketers
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of retailing
33
Journal of the Academy of Marketing Science
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
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ECONIS (ZBW)
532
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1
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532
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1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
5
The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia
;
Bergianti, Francesca
;
Gabrielli, Veronica
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
Saved in:
6
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
7
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
8
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
9
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
10
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
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