//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES"
~subject:"Hörfunk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Radio commercial"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Hörfunk
Hörfunkwerbung
9
Radio advertising
9
Advertising effects
3
Werbewirkung
3
Theorie
2
Theory
2
Werbesendung
2
Advertising music
1
Australia
1
Australien
1
Corporate reputation
1
Dauer
1
Direktmarketing
1
Duration
1
Emotion
1
Ethnic group
1
Ethnische Gruppe
1
Fernsehen
1
Fernsehwerbung
1
Firmenimage
1
Higher education institution
1
Hochschule
1
Language
1
Mediaplanung
1
Sales promotion
1
Sprache
1
Target group
1
Television advertising
1
Time use
1
USA
1
United States
1
Verkaufsförderung
1
Werbeforschung
1
Werbemusik
1
Zeitverwendung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
1
Author
All
Aalst, Marcel van
1
Hoekstra, Janita Cornelia
1
Verhoef, Peter C.
1
Published in...
All
Journal of advertising research
Journal of business research : JBR
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
Reihe: Telekommunikation _372 Medienwirtschaft
1
Rotterdam Institute for Business Economic Studies
1
Schriftenreihe der MABB
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effectiveness of direct response radio commercials
Verhoef, Peter C.
;
Hoekstra, Janita Cornelia
;
Aalst, …
-
1998
Persistent link: https://www.econbiz.de/10000990719
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->