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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~person:"Spielmann, Nathalie"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Spielmann, Nathalie
Ko, Eunju
13
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12
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Journal of advertising research
Journal of business research : JBR
International journal of wine business research : IJWBR
4
The journal of brand management : an international journal
2
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ECONIS (ZBW)
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Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
Saved in:
2
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
3
Characteristics of strong territorial brands : the case of champagne
Charters, Steve
;
Spielmann, Nathalie
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1461-1467
Persistent link: https://www.econbiz.de/10010379304
Saved in:
4
It goes with the territory : communal leverage as a marketing resource
Spielmann, Nathalie
;
Williams, Christopher
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5636-5643
Persistent link: https://www.econbiz.de/10011597425
Saved in:
5
Adapted or standardized copy : is non-cultural English the answer?
Spielmann, Nathalie
;
Delvert, Mathilde
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 434-440
Persistent link: https://www.econbiz.de/10010362121
Saved in:
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