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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Brand management
Markenführung
667
Consumer behaviour
544
Konsumentenverhalten
544
Brand image
521
Markenimage
521
Brand
319
Markenartikel
311
Beziehungsmarketing
165
Relationship marketing
165
Social Web
125
Social web
125
Internet marketing
113
Online-Marketing
113
Luxury goods
102
Luxusgüter
102
Advertising effects
92
Werbewirkung
92
Advertising
74
Werbung
68
Marketing management
61
Marketingmanagement
61
Brand equity
52
Personality psychology
49
Persönlichkeitspsychologie
49
Brand loyalty
42
Customer satisfaction
41
Kundenzufriedenheit
41
Customer integration
40
Kundenintegration
40
Social media
40
Emotion
39
Branding
36
Corporate reputation
34
Firmenimage
34
Markentreue
34
Designation of origin
33
Herkunftsbezeichnung
33
China
32
USA
32
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Online availability
All
Undetermined
515
Free
12
Type of publication
All
Article
665
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
667
Collection of articles of several authors
6
Konferenzbeitrag
6
Sammelwerk
6
Mehrbändiges Werk
2
Multi-volume publication
2
Case study
1
Fallstudie
1
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Language
All
English
667
Author
All
Ko, Eunju
11
Melewar, T. C.
10
Veloutsou, Cleopatra
10
Gupta, Suraksha
9
Valette-Florence, Pierre
9
Foroudi, Pantea
8
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Merrilees, Bill
7
Christodoulides, George
6
Filieri, Raffaele
6
Merchant, Altaf
6
Buil, Isabel
5
Dennis, Charles
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Phau, Ian
5
Romaniuk, Jenni
5
Roper, Stuart
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Teng, Lefa
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Jevons, Colin
4
Mandler, Timo
4
Motoki, Kosuke
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Rose, Gregory
4
Seo, Yuri
4
Sharifah Faridah Syed Alwi
4
Shukla, Paurav
4
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Published in...
All
Journal of advertising research
Journal of business research : JBR
The journal of brand management : an international journal
560
The journal of product & brand management
385
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
Journal of marketing communications
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
The marketing review
52
Journal of retailing
51
International journal of consumer studies
50
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Source
All
ECONIS (ZBW)
667
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1
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10
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667
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
3
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
4
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
5
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
6
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
7
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
8
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
9
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
10
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
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