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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~source:"econis"
~subject:"Purchase decision"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of advertising research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing and consumer services
8
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Journal of consumer behaviour : an international research review
5
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ECONIS (ZBW)
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"I" follow my heart and "we" rely on reasons : the impact of self-construal on reliance on feelings versus reasons in decision making
Jiewen Hong
;
Chang, Hannah H.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1392-1411
Persistent link: https://www.econbiz.de/10010526528
Saved in:
2
Emotions shape decisions through construal level : the case of guilt and shame
Han, Dahee
;
Duhachek, Adam
;
Agrawal, Nidhi
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1047-1064
Persistent link: https://www.econbiz.de/10010473314
Saved in:
3
Affective influences on evaluative processing
Herr, Paul M.
;
Page, Christine M.
;
Pfeiffer, Bruce E.
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 833-845
Persistent link: https://www.econbiz.de/10009501091
Saved in:
4
An arousal regulation explanation of mood effects on consumer choice
Di Muro, Fabrizio
;
Murray, Kyle B.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 574-584
Persistent link: https://www.econbiz.de/10009658050
Saved in:
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