An arousal regulation explanation of mood effects on consumer choice
Year of publication: |
2012
|
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Authors: | Di Muro, Fabrizio ; Murray, Kyle B. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 3, p. 574-584
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Subject: | Emotion | Kaufentscheidung | Purchase decision |
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