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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of marketing communications"
~subject:"Markenführung"
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Markenführung
Advertising industry
36
Werbewirtschaft
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Advertising
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13
Creativity
11
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11
USA
10
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Advertising effects
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Advertising planning
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Agency theory
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advertising agency
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Al-Shuaili, Ahmed Hamed
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Grimes, Tony
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Kilgour, Mark
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Kitchen, Philip J.
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Journal of advertising research
Journal of current issues and research in advertising : JCIRA
Journal of marketing communications
A master class in brand planning : the timeless works of Stephen King
3
Journal of historical research in marketing
3
Brand Planning : starke Strategien für Marken und Kampagnen
2
Trademarks, brands, and competitiveness
2
American business, politics, and society
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CIM coursebook
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Econ Business
1
European research studies
1
Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Werbe- und Markenforschung
1
Global advertising practice in a borderless world
1
International journal of advertising : the quarterly review of marketing communications
1
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
1
Media brands and branding
1
Routledge studies in international business and the world economy
1
SpringerLink / Bücher
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
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