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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of economic behavior & organization : JEBO"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenartikel"
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Search: subject_exact:"Messung von Zahlungsbereitschaften"
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Markenartikel
Willingness to pay
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Dwivedi, Abhishek
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Journal of advertising research
Journal of economic behavior & organization : JEBO
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1
Credibility and price premium-based competitiveness for industrial brands
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364473
Saved in:
2
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
3
What's inside matters : the impact of ingredient branding on consumers' purchasing behaviours in services
Turan, Ceyda Paydas
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665872
Saved in:
4
Smartphone preferences and brand loyalty : a discrete choice model reflecting the reference point and peer effect
Kim, Junghun
;
Lee, Hyunjoo
;
Lee, Jongsu
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132216
Saved in:
5
Brand experience and consumers' willingness-to-pay (WTP) a price premium : mediating role of brand credibility and perceived uniqueness
Dwivedi, Abhishek
;
Nayeem, Tahmid
;
Murshed, Feisal
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 100-107
Persistent link: https://www.econbiz.de/10011904333
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