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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Digital platform"
~subject:"Social web"
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Digital platform
Social web
Social Web
169
Internet marketing
63
Online-Marketing
63
Consumer behaviour
49
Konsumentenverhalten
49
Viral marketing
37
Virales Marketing
37
Online retailing
30
Online-Handel
30
E-commerce
26
Electronic Commerce
26
Social network
24
Soziales Netzwerk
24
social media
22
USA
19
United States
19
Advertising effects
17
Werbewirkung
17
Internet
12
Web 2.0 technologies
12
Web 2.0-Technologien
12
online communities
10
Advertising
9
Communication
9
Digitale Plattform
9
Kommunikation
9
Social relations
9
Soziale Beziehungen
9
Werbung
9
Arbeitsgruppe
8
Beziehungsmarketing
8
Experiment
8
Media usage
8
Mediennutzung
8
Relationship marketing
8
Team
8
online reviews
8
Brand management
7
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102
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2
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Article
169
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169
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169
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1
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1
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1
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1
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English
169
Author
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Whinston, Andrew B.
7
Dennis, Alan
5
Qiu, Liangfei
5
Kim, Sung S.
4
Benbasat, Izak
3
Chen, Hsinchun
3
Füller, Johann
3
Lipsman, Andrew
3
Lowry, Paul Benjamin
3
Ma, Xiao
3
Matzler, Kurt
3
Nunamaker, Jay F.
3
Oh, Wonseok
3
Osch, Wietske van
3
Rui, Huaxia
3
Arazy, Ofer
2
Benlian, Alexander
2
Bulgurcu, Burcu
2
Campbell, Colin
2
Chau, Michael
2
Chen, Hailiang
2
Duan, Wenjing
2
Fang, Yulin
2
Gopal, Ram
2
Gu, Bin
2
Hautz, Julia
2
Hong, Yili
2
Hu, Yu Jeffrey
2
Hutter, Katja
2
Kane, Gerald C.
2
Khansa, Lara
2
LaPointe, Pat
2
Mai, Feng
2
Matook, Sabine
2
Nelson-Field, Karen
2
Riebe, Erica
2
Sharp, Byron
2
Tan, Yong
2
Tang, Qian
2
Turel, Ofir
2
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Journal of advertising research
Journal of management information systems : JMIS
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
136
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Springer eBook Collection
82
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of information & knowledge management : JIKM
65
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
53
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ECONIS (ZBW)
169
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1
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169
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1
Stigmergy in open collaboration : an empirical investigation based on wikipedia
Zheng, Lei
;
Mai, Feng
;
Yan, Bei
;
Nickerson, Jeffrey V.
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 983-1008
Persistent link: https://www.econbiz.de/10014365192
Saved in:
2
The road to open news : a theory of social signaling in an open news production community
O'Riordan, Sheila
;
Emerson, Bill
;
Feller, Joseph
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
1
,
pp. 130-162
Persistent link: https://www.econbiz.de/10014299532
Saved in:
3
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
4
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
5
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
6
Influence of media capabilities on trust in the sharing economy
Harrison, Andrew
;
Mirsadikov, Akmal
;
Luu, Truong
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 953-982
Persistent link: https://www.econbiz.de/10014365187
Saved in:
7
A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser
;
Stocchi, Lara
;
Narsey, Shreya
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10014317765
Saved in:
8
Formation and action of a learning community with collaborative learning software
Eryilmaz, Evren
;
Thoms, Brian
;
Ahmed, Zafor
;
Lee, Howard
- In:
Journal of management information systems : JMIS
40
(
2023
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10014299507
Saved in:
9
Moving emergency response forward : leveraging machine-learning classification of disaster-related images posted on social media
Johnson, Matthew
;
Murthy, Dhiraj
;
Robertson, Brett W.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
1
,
pp. 163-182
Persistent link: https://www.econbiz.de/10014299540
Saved in:
10
Trust in online ride-sharing transactions : impacts of heterogeneous order features
Cheng, Xusen
;
Fu, Shixuan
;
Sun, Jianshan
;
Zuo, Meiyun
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
1
,
pp. 183-207
Persistent link: https://www.econbiz.de/10014299573
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