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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Internet marketing"
~subject:"online reviews"
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Search: subject:"advertising"
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Internet marketing
online reviews
Advertising effects
275
Werbewirkung
275
Advertising
212
Werbung
212
Online-Marketing
174
Consumer behaviour
145
Konsumentenverhalten
145
USA
112
United States
112
Social Web
78
Social web
78
Fernsehwerbung
75
Television advertising
75
Brand management
48
Markenführung
48
Viral marketing
46
Virales Marketing
46
Online retailing
42
Online-Handel
42
E-commerce
33
Electronic Commerce
33
Brand image
29
Markenimage
29
Target group
29
Zielgruppe
29
Advertising planning
28
Marketing management
28
Marketingmanagement
28
Werbeplanung
28
Emotion
25
Advertising industry
23
Werbewirtschaft
23
Psychology of advertising
20
Werbepsychologie
20
Brand
18
Creativity
18
Kreativität
18
Markenartikel
18
Print advertising
18
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174
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175
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175
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Fulgoni, Gian M.
6
Qiu, Liangfei
4
Dennis, Alan
3
Fulgoni, Gian
3
Lipsman, Andrew
3
Nelson-Field, Karen
3
Sharp, Byron
3
Whinston, Andrew B.
3
Appiah, Osei
2
Bellman, Steven
2
Benbasat, Izak
2
Brettel, Malte
2
Campbell, Colin
2
Cheng, Hsing Kenneth
2
Christodoulides, George
2
Clemons, Eric K.
2
Cohen, Justin
2
Duan, Wenjing
2
Edelman, Benjamin
2
Fan, Weiguo
2
Ghoshal, Abhijeet
2
Goodrich, Kendall
2
Jensen, Matthew L.
2
Jiang, Zhenhui
2
Koehler, Jim
2
LaPointe, Pat
2
Oh, Wonseok
2
Pavlou, Paul A.
2
Qahri-Saremi, Hamed
2
Riebe, Erica
2
Singh, Nitish
2
Turel, Ofir
2
Vollman, Andrea
2
Ye, Hua
2
Zhang, Jie Jennifer
2
Zhao, Xia
2
Abedi, Farzad
1
Abraham, Linda Boland
1
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1
Advincula, Dorothy
1
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Journal of advertising research
Journal of management information systems : JMIS
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Marketing intelligence & planning
46
International journal of contemporary hospitality management
45
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ECONIS (ZBW)
175
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1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio
advertising
, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
The impact of
advertising
on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
4
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
5
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social
advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
6
Can we turn ASMR experiences into
advertising
? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
7
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
8
Disruptive versus nondisruptive
advertising
in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
9
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
10
Impact of project updates and their social endorsement in online medical crowdfunding
Wu, Yi
;
Ye, Hua
;
Jensen, Matthew L.
;
Liu, Linwei
- In:
Journal of management information systems : JMIS
41
(
2024
)
1
,
pp. 73-110
Persistent link: https://www.econbiz.de/10014582619
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