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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand image"
~subject:"Expenditure"
~subject:"Markenimage"
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Search: subject_exact:"Markenführung"
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Brand image
Expenditure
Markenimage
Brand management
199
Markenführung
199
Consumer behaviour
94
Konsumentenverhalten
94
Brand
50
Markenartikel
50
Advertising effects
33
Beziehungsmarketing
33
Relationship marketing
33
Werbewirkung
33
Advertising
26
Internet marketing
26
Online-Marketing
26
Werbung
26
Social Web
25
Social web
25
Tourism marketing
21
Tourismusmarketing
21
Holiday behaviour
18
Urlaubsverhalten
18
Destination management
13
Destinationsmanagement
13
Marketing management
12
Marketingmanagement
12
USA
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United States
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Customer satisfaction
11
Kundenzufriedenheit
11
brand equity
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Viral marketing
10
Virales Marketing
10
China
9
Hotel industry
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Hotellerie
9
branding
9
Dienstleistungsqualität
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Luxury goods
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Article
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91
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91
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English
91
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Han, Heesup
6
Hyun, Sunghyup Sean
4
Chua, Bee-Lia
3
Kaushik, Arun Kumar
3
Kumar, Vikas
3
Yu, Jongsik
3
Ahn, Jiseon
2
Ailawadi, Kusum L.
2
Huang, Zhuowei
2
Keh, Hean Tat
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Puzakova, Marina
2
Steenkamp, Jan-Benedict E. M.
2
Swaminathan, Vanitha
2
Yagüe Guillén, María Jésus
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahmad, Naveed
1
Ahn, Young-joo
1
Al-Ansi, Amr
1
Al-Shuaili, Ahmed Hamed
1
Angle, Justin
1
Argo, Jennifer J.
1
Back, Ki-Joon
1
Baek, Hyungshin
1
Bagozzi, Richard P.
1
Baker, David John
1
Balachander, Subramanian
1
Batra, Rajeev
1
Baumann, Chris
1
Baxter, Stacey M.
1
Beeton, Sue
1
Berrozpe, Arturo
1
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Bitner, Mary Jo
1
Breiner, Florian
1
Breugelmans, Els
1
Brooks, Gillian
1
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Journal of advertising research
Journal of marketing
Journal of travel and tourism marketing
Journal of business research : JBR
348
The journal of product & brand management
280
The journal of brand management : an international journal
274
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
70
Marketing intelligence & planning
70
Psychology & marketing
70
Journal of marketing communications
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
SpringerLink / Bücher
61
International journal of hospitality management
58
Journal of strategic marketing
56
Journal of international consumer marketing
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
Journal of promotion management : innovations in planning and applied research
46
Journal of the Academy of Marketing Science
46
Marketing letters : a journal of research in marketing
46
Cogent business & management
44
International marketing review
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Tourism management : research, policies, practice
40
European journal of marketing
37
Journal of promotion management : JPM
37
Journal of marketing management : MM
35
International journal of advertising : the review of marketing communications
32
Journal of Islamic marketing
32
Innovatives Markenmanagement
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
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ECONIS (ZBW)
91
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91
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
4
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
5
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
6
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
7
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
8
Wellness tourism experience and destination brand love
Kim, Sung In
;
Al-Ansi, Amr
;
Lee, Jin-soo
;
Chua, Bee-Lia
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10015049488
Saved in:
9
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
10
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
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