Wellness tourism experience and destination brand love
Sung in Kim, Amr Al-Ansi, Jin-Soo Lee, Bee-Lia Chua, Chayanon Phucharoen and Heesup Han
| Year of publication: |
2024
|
|---|---|
| Authors: | Kim, Sung In ; Al-Ansi, Amr ; Lee, Jin-soo ; Chua, Bee-Lia ; Chayanon Phucharoen ; Han, Heesup |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 41.2024, 7, p. 988-1004
|
| Subject: | brand love | China | destination familiarity | involvement | mental health | Thai | tourism destination | Wellness tourism experience | Markenführung | Brand management | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Thailand | Tourismusmarketing | Tourism marketing | Gesundheitstourismus | Health tourism | Markenimage | Brand image | Tourismusregion | Tourism destination |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2024.2369752 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015049488