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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Werbewirkung"
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Advertising effects
392
Werbewirkung
392
Advertising
150
Werbung
149
Consumer behaviour
140
Konsumentenverhalten
140
Internet marketing
86
Online-Marketing
86
USA
79
United States
79
Brand management
50
Markenführung
50
Brand image
48
Markenimage
48
Fernsehwerbung
45
Television advertising
45
Emotion
30
Target group
28
Zielgruppe
28
Social Web
26
Social web
26
Marketing management
21
Marketingmanagement
21
Psychology of advertising
21
Werbepsychologie
21
Brand
19
Celebrity endorsement
19
Celebrity-Werbung
19
Markenartikel
19
Advertising planning
17
Werbeplanung
17
Viral marketing
16
Virales Marketing
16
Cognition
15
Kognition
15
Measurement
14
Messung
14
Communication
13
Kommunikation
13
Product Placement
13
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164
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2
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Article
388
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4
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389
Aufsatz in Zeitschrift
389
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3
Sammelwerk
3
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1
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1
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Language
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English
392
Author
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Romaniuk, Jenni
9
Kennedy, Rachel
7
Bellman, Steven
6
Fulgoni, Gian M.
6
Varan, Duane
6
Sharp, Byron
5
Dahlén, Micael
4
Ford, John B.
4
Koslow, Scott
4
Lipsman, Andrew
4
Pelsmacker, Patrick de
4
Precourt, Geoffrey
4
Berthon, Pierre R.
3
Dens, Nathalie
3
Droulers, Olivier
3
Eisend, Martin
3
Ilicic, Jasmina
3
Katona, Zsolt
3
Keller, Ed
3
Kent, Robert J.
3
Kulczynski, Alicia
3
Levine, Brian
3
Milfeld, Tyler
3
Nenycz-Thiel, Magda
3
Phau, Ian
3
Pitt, Leyland F.
3
Reid, Leonard N.
3
Riebe, Erica
3
Rosengren, Sara
3
Sivakumaran, Bharadhwaj
3
Srinivasan, Shuba
3
Stafford, Marla Royne
3
Stipp, Horst
3
Taylor, Jennifer
3
Wilbur, Kenneth C.
3
Appiah, Osei
2
Baxter, Stacey M.
2
Beal, Virginia
2
Beard, Fred K.
2
Becerra, Enrique P.
2
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Published in...
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Journal of advertising research
Journal of marketing
Marketing intelligence & planning
Marketing letters : a journal of research in marketing
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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ECONIS (ZBW)
392
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1
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10
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392
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1
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
2
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
3
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
4
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
5
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
6
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
7
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
8
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
9
Special issue: proposial advertising messages
2024
Persistent link: https://www.econbiz.de/10014507720
Saved in:
10
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
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