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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Expenditure"
~subject:"Internet marketing"
~subject:"Markenimage"
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Search: subject_exact:"Markenführung"
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Brand image
Expenditure
Internet marketing
Markenimage
Brand management
146
Markenführung
146
Consumer behaviour
65
Konsumentenverhalten
65
Brand
41
Markenartikel
41
Advertising effects
29
Werbewirkung
29
Advertising
24
Online-Marketing
24
Werbung
24
Social Web
22
Social web
22
Beziehungsmarketing
16
Relationship marketing
16
Marketing management
12
Marketingmanagement
12
USA
11
United States
11
brand equity
10
Viral marketing
8
Virales Marketing
8
branding
8
Fernsehwerbung
7
Television advertising
7
Marketing
5
Product design
5
Produktgestaltung
5
brand management
5
social media
5
Advertising planning
4
China
4
Corporate reputation
4
Firmenimage
4
Green marketing
4
Handelsmarke
4
New product development
4
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Article
73
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Article in journal
73
Aufsatz in Zeitschrift
73
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English
73
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Swaminathan, Vanitha
3
Ailawadi, Kusum L.
2
Brooks, Gillian
2
Keh, Hean Tat
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Puzakova, Marina
2
Romaniuk, Jenni
2
Steenkamp, Jan-Benedict E. M.
2
Abt, Marina
1
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Agrebi, Meriem
1
Al-Shuaili, Ahmed Hamed
1
Angle, Justin
1
Argo, Jennifer J.
1
Bagozzi, Richard P.
1
Baker, David John
1
Balachander, Subramanian
1
Baron, Shawn D.
1
Batra, Rajeev
1
Baumann, Chris
1
Baxter, Stacey M.
1
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Bhattacharyya, Siddhartha
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Breiner, Florian
1
Breugelmans, Els
1
Breves, Priska Linda
1
Broadbridge, Victoria
1
Brouwer, Caryb
1
Brown, Stephen Walter
1
Bruich, Sean
1
Carlson, Kurt
1
Carson, Stephen J.
1
Carter, Robert E.
1
Carvalho, Sergio W.
1
Cavanaugh, Lisa A.
1
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Journal of advertising research
Journal of marketing
Journal of business research : JBR
389
The journal of product & brand management
295
The journal of brand management : an international journal
289
Journal of retailing and consumer services
182
European journal of marketing : EJM
83
Journal of marketing communications
79
Marketing intelligence & planning
78
SpringerLink / Bücher
77
Psychology & marketing
76
Asia Pacific journal of marketing and logistics
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of strategic marketing
62
International journal of hospitality management
61
Journal of promotion management : innovations in planning and applied research
60
International journal of internet marketing and advertising : IJIMA
59
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of international consumer marketing
53
Journal of the Academy of Marketing Science
50
International journal of advertising : the review of marketing communications
49
Cogent business & management
48
Marketing letters : a journal of research in marketing
47
Journal of global marketing
45
Journal of promotion management : JPM
45
Tourism management : research, policies, practice
45
International journal of consumer studies
44
International marketing review
44
The IUP journal of brand management : IJBRM
44
The journal of consumer marketing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing
40
Journal of marketing management : MM
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of travel and tourism marketing
37
Journal of Islamic marketing
33
Journal of fashion marketing and management
33
Innovatives Markenmanagement
32
Qualitative market research : an international journal
31
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ECONIS (ZBW)
73
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73
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
5
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
6
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
7
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
8
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
9
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
10
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
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