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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Expenditure"
~subject:"Markenimage"
~subject:"New product development"
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Search: subject_exact:"Markenführung"
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Brand image
Expenditure
Markenimage
New product development
Brand management
146
Markenführung
146
Consumer behaviour
65
Konsumentenverhalten
65
Brand
41
Markenartikel
41
Advertising effects
29
Werbewirkung
29
Advertising
24
Internet marketing
24
Online-Marketing
24
Werbung
24
Social Web
22
Social web
22
Beziehungsmarketing
16
Relationship marketing
16
Marketing management
12
Marketingmanagement
12
USA
11
United States
11
brand equity
10
Viral marketing
8
Virales Marketing
8
branding
8
Fernsehwerbung
7
Television advertising
7
Marketing
5
Product design
5
Produktgestaltung
5
brand management
5
social media
5
Advertising planning
4
China
4
Corporate reputation
4
Firmenimage
4
Green marketing
4
Handelsmarke
4
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Article
59
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Article in journal
59
Aufsatz in Zeitschrift
59
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English
59
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Ailawadi, Kusum L.
2
Keh, Hean Tat
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Puzakova, Marina
2
Steenkamp, Jan-Benedict E. M.
2
Swaminathan, Vanitha
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahearne, Michael
1
Al-Shuaili, Ahmed Hamed
1
Angle, Justin
1
Argo, Jennifer J.
1
Bagozzi, Richard P.
1
Baker, David John
1
Balachander, Subramanian
1
Basuroy, Suman
1
Batra, Rajeev
1
Baumann, Chris
1
Baxter, Stacey M.
1
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Bitner, Mary Jo
1
Breiner, Florian
1
Breugelmans, Els
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Carlson, Kurt
1
Carson, Stephen J.
1
Carter, Robert E.
1
Carvalho, Sergio W.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chakrabarti, Ronika
1
Chan, Terri H.
1
Chandukala, Sandeep R.
1
Chang, Chun-Tuan
1
Chatterjee, Subimal
1
Chen, Haipeng
1
Chen, Rocky Peng
1
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Journal of advertising research
Journal of marketing
Journal of business research : JBR
352
The journal of product & brand management
282
The journal of brand management : an international journal
276
Journal of retailing and consumer services
163
European journal of marketing : EJM
78
Asia Pacific journal of marketing and logistics
70
Marketing intelligence & planning
70
Psychology & marketing
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of marketing communications
68
SpringerLink / Bücher
67
International journal of hospitality management
59
Journal of strategic marketing
57
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of international consumer marketing
50
Journal of the Academy of Marketing Science
50
Marketing letters : a journal of research in marketing
47
Journal of promotion management : innovations in planning and applied research
46
Cogent business & management
44
International marketing review
44
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of global marketing
41
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Tourism management : research, policies, practice
40
European journal of marketing
38
Journal of marketing management : MM
37
Journal of promotion management : JPM
37
Journal of travel and tourism marketing
35
International journal of advertising : the review of marketing communications
32
Journal of Islamic marketing
32
Innovatives Markenmanagement
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
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ECONIS (ZBW)
59
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
4
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
5
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
6
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
7
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
8
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
9
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
10
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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