//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Psychology of advertising
Relationship marketing
Werbung
255
Advertising
230
Advertising effects
225
Werbewirkung
225
Internet marketing
150
Online-Marketing
150
Consumer behaviour
130
Konsumentenverhalten
130
USA
91
United States
91
Fernsehwerbung
76
Television advertising
76
Social Web
61
Social web
61
Brand management
57
Markenführung
57
Brand image
35
Markenimage
35
Advertising planning
28
Werbeplanung
28
Marketing management
26
Marketingmanagement
26
Markenartikel
24
Brand
23
Viral marketing
22
Virales Marketing
22
Celebrity endorsement
20
Celebrity-Werbung
20
Target group
20
Werbepsychologie
20
Zielgruppe
20
Emotion
19
Beziehungsmarketing
18
Print advertising
18
Printwerbung
18
Creativity
17
Kreativität
17
Media usage
15
more ...
less ...
Online availability
All
Undetermined
17
Free
1
Type of publication
All
Article
37
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
38
Aufsatz in Zeitschrift
38
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
38
Author
All
Abid, Aman
1
Agrebi, Meriem
1
Alexander, Matthew
1
Allsop, Dee T.
1
Amarantini, David
1
Antioco, Michael
1
Azar, Salim L.
1
Azemi, Yllka
1
Azer, Jaylan
1
Bakir, Aysen
1
Bao, Yeqing
1
Bassett, Bryce R.
1
Berthon, Pierre R.
1
Blodgett, Jeffrey G.
1
Burton, Jennifer L.
1
Castro, Ana
1
Chen, Ming-Chih
1
Cheung, Wah-leung
1
Choi, Jieun
1
Chou, En-Yi
1
Cocker, Hayley
1
Coyle, James R.
1
D'Attoma, Ida
1
Daunt, Kate L.
1
Dou, Wenyu
1
Droulers, Olivier
1
Fernandes, Teresa
1
Freeman, Dan
1
Gossieaux, François
1
Greenlee, Timothy B.
1
Gázquez-Abad, Juan Carlos
1
Haque, Mehruba
1
Harper, Tauel
1
Harrigan, Paul
1
Helme-Guizon, Agnès
1
Ho, Chaang-Iuan
1
Hoskins, James A.
1
Hoyer, Wayne D.
1
Ieva, Marco
1
Janiszewski, Chris
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
88
Psychology & marketing
61
Journal of retailing and consumer services
59
Journal of advertising : official publication of the American Academy of Advertising
48
International journal of internet marketing and advertising : IJIMA
42
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
SpringerLink / Bücher
28
International journal of advertising : the quarterly review of marketing communications
25
The journal of product & brand management
25
International journal of electronic marketing and retailing : IJEMR
23
Journal of marketing communications
23
International journal of advertising : the review of marketing communications
22
Marketing intelligence & planning
22
Journal of international marketing
19
Journal of promotion management : innovations in planning and applied research
19
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
18
Journal of the Academy of Marketing Science
18
Asia Pacific journal of marketing and logistics
17
Journal of internet commerce
17
The journal of brand management : an international journal
17
Europäische Hochschulschriften / 5
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of strategic marketing
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Journal of marketing
15
Marketing : ZFP ; journal of research and management
15
Journal of marketing research : JMR
14
Business horizons
13
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of retailing
12
The service industries journal
12
Cogent business & management
11
International journal of technology marketing : IJTMkt
11
more ...
less ...
Source
All
ECONIS (ZBW)
38
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
Saved in:
2
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
3
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
4
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
5
Investors' response to advertising : the role of media
López-Tenorio, Pablo J.
;
Romero, Jaime
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1505-1526
Persistent link: https://www.econbiz.de/10012395565
Saved in:
6
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
7
Customer engagement behaviours in a social media context revisited : using both the formative measurement model and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
8
The Internet user relational orientation : towards a better understanding of online browsing behaviour
Agrebi, Meriem
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1374-1408
Persistent link: https://www.econbiz.de/10012695282
Saved in:
9
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
10
"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna
;
Munnukka, Juha
;
Maity, Devdeep
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->