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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing management : MM"
~subject:"Digital platform"
~subject:"Social web"
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Digital platform
Social web
Social Web
125
Internet marketing
50
Online-Marketing
50
Consumer behaviour
49
Konsumentenverhalten
49
Viral marketing
30
Virales Marketing
30
Brand management
25
Markenführung
25
Advertising effects
19
Werbewirkung
19
USA
18
United States
18
social media
18
Advertising
11
Beziehungsmarketing
11
Relationship marketing
11
Social network
11
Soziales Netzwerk
11
Werbung
11
Brand image
10
Markenimage
10
Marketing management
10
Marketingmanagement
10
Web 2.0 technologies
9
Web 2.0-Technologien
9
Communication
8
Kommunikation
8
Virtual reality
8
Virtuelle Realität
8
Customer integration
6
E-commerce
6
Electronic Commerce
6
Kundenintegration
6
Media usage
6
Mediennutzung
6
netnography
6
Digitalisierung
5
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5
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123
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2
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125
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125
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2
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2
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English
125
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Dessart, Laurence
3
Lipsman, Andrew
3
Buttle, Francis A.
2
Calder, Bobby J.
2
Campbell, Colin
2
Denegri-Knott, Janice
2
Dholakia, Nikhilesh
2
Gironda, John T.
2
Golf-Papez, Maja
2
Groeger, Lars
2
Kerr, Gayle
2
Kerrigan, Finola
2
Korgaonkar, Pradeep K.
2
LaPointe, Pat
2
Malthouse, Edward C.
2
Marbach, Julia
2
Molesworth, Mike
2
Morgan-Thomas, Anna
2
Nelson-Field, Karen
2
Nunan, Daniel
2
Polonsky, Michael J.
2
Raquel, Cristiana
2
Reyes, Ian
2
Riebe, Erica
2
Sharp, Byron
2
Veer, Ekant
2
Veloutsou, Cleopatra
2
Wiesenfeld, David
2
Abosag, Ibrahim
1
Advincula, Dorothy
1
Andrews, Lynda
1
Archer-Brown, Chris
1
Arvidsson, Adam
1
Austin, Manila S.
1
Azemi, Yllka
1
Balaban, Delia Cristina
1
Barn, Sukhbinder S.
1
Bell, Jim
1
Berthon, Pierre R.
1
Bianchi, Constanza
1
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Academy of Marketing
1
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Journal of advertising research
Journal of marketing management : MM
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
136
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
86
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Springer eBook Collection
82
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of information & knowledge management : JIKM
65
The journal of brand management : an international journal
64
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
53
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ECONIS (ZBW)
125
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125
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1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
3
A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser
;
Stocchi, Lara
;
Narsey, Shreya
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10014317765
Saved in:
4
Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships
Steils, Nadia
;
Martin, Annabel
;
Toti, Jean-François
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10013325493
Saved in:
5
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
6
What drives consumers to engage with influencers? : segmenting consumer response to influencers : insights for managing social-media relationships
Farrell, Justine Rapp
;
Campbell, Colin L.
;
Sands, Sean
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10013186361
Saved in:
7
How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.
;
Balaban, Delia Cristina
;
Naderer, …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
Saved in:
8
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
9
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
10
E-cigarette marketing on social networking sites : effects on attitudes, behavioral control, intention to quit, and self-efficacy
Phua, Joe
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 242-254
Persistent link: https://www.econbiz.de/10012109435
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