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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing management : MM"
~subject:"Internet marketing"
~subject:"Marketing management"
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Internet marketing
Marketing management
Consumer behaviour
240
Konsumentenverhalten
240
Brand management
166
Markenführung
166
Marketingmanagement
166
Online-Marketing
160
Advertising effects
151
Werbewirkung
151
USA
112
United States
112
Advertising
92
Werbung
92
Marketing
91
Beziehungsmarketing
89
Relationship marketing
89
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88
Social web
88
Brand image
72
Markenimage
72
Market research
67
Marktforschung
67
Marketing theory
65
Marketingtheorie
65
Viral marketing
60
Virales Marketing
60
Großbritannien
55
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55
Brand
50
Markenartikel
49
Social marketing
38
Social Marketing
31
Customer satisfaction
28
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27
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25
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Fulgoni, Gian M.
6
Brettel, Malte
4
Hunt, Shelby D.
4
Dessart, Laurence
3
Fulgoni, Gian
3
Hewer, Paul
3
Johnson, Lester W.
3
Koslow, Scott
3
Lipsman, Andrew
3
Michaelidou, Nina
3
Nelson-Field, Karen
3
Sharp, Byron
3
Tadajewski, Mark
3
Aitken, Robert
2
Appiah, Osei
2
Baxter, Ian
2
Bellman, Steven
2
Burton, Jamie
2
Butler, Patrick
2
Buttle, Francis A.
2
Calder, Bobby J.
2
Campbell, Colin
2
Chiagouris, Larry
2
Christodoulides, George
2
Cohen, Justin
2
Collins, Neil
2
Dibb, Sally
2
Doherty, Anne Marie
2
Dou, Wenyu
2
Edelman, Benjamin
2
Ewing, Michael
2
Goodrich, Kendall
2
Groeger, Lars
2
Jaworski, Bernard J.
2
Jensen, Jonathan A.
2
Koehler, Jim
2
Korgaonkar, Pradeep K.
2
LaPointe, Pat
2
Lala, Vishal
2
Lang, John T.
2
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Academy of Marketing
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
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Journal of advertising research
Journal of marketing management : MM
Journal of business research : JBR
618
Industrial marketing management : the international journal for industrial and high-tech firms
300
SpringerLink / Bücher
263
Journal of retailing and consumer services
256
Journal of strategic marketing
221
International journal of internet marketing and advertising : IJIMA
208
Journal of marketing communications
206
European journal of marketing : EJM
161
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
147
Journal of marketing
144
Management science : journal of the Institute for Operations Research and the Management Sciences
141
Journal of the Academy of Marketing Science
135
International journal of advertising : the review of marketing communications
128
Marketing intelligence & planning
121
Springer eBook Collection
121
The journal of business & industrial marketing
118
Europäische Hochschulschriften / 5
115
International journal of hospitality management
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Business horizons
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
International journal of technology marketing : IJTMkt
95
Cogent business & management
93
The journal of product & brand management
93
Tourism management : research, policies, practice
93
The journal of brand management : an international journal
92
Psychology & marketing
91
International journal of electronic marketing and retailing : IJEMR
90
Information systems research : ISR
89
Journal of promotion management : innovations in planning and applied research
86
Technological forecasting & social change : an international journal
85
Journal of marketing research : JMR
83
Journal of internet commerce
82
Journal of promotion management : JPM
79
Asia Pacific journal of marketing and logistics
78
Gabler Edition Wissenschaft
75
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ECONIS (ZBW)
312
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312
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1
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Müllensiefen, Daniel Th.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
4
Searching for the holy grail of sponsorship-linked
marketing
: a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
5
Searching for the holy grail of sponsorship-linked
marketing
: a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
6
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
7
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
8
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
9
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
10
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
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