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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing management : MM"
~subject:"Kommunikation"
~subject:"Mediennutzung"
~subject:"Online-Marketing"
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Kommunikation
Mediennutzung
Online-Marketing
Social Web
127
Social web
127
Consumer behaviour
50
Konsumentenverhalten
50
Internet marketing
48
Viral marketing
29
Virales Marketing
29
Brand management
27
Markenführung
27
Advertising effects
20
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20
social media
18
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17
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Dessart, Laurence
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Journal of advertising research
Journal of marketing management : MM
Journal of business research : JBR
191
International journal of internet marketing and advertising : IJIMA
110
Journal of retailing and consumer services
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
71
International journal of advertising : the review of marketing communications
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Technological forecasting & social change : an international journal
56
Journal of promotion management : innovations in planning and applied research
54
Information systems research : ISR
48
Tourism management : research, policies, practice
48
Business horizons
47
International journal of hospitality management
45
Journal of management information systems : JMIS
44
The journal of product & brand management
43
SpringerLink / Bücher
41
Cogent business & management
40
Journal of internet commerce
40
International journal of technology marketing : IJTMkt
37
International journal of electronic marketing and retailing : IJEMR
36
Springer eBook Collection
33
Marketing intelligence & planning
32
Journal of marketing
31
Journal of strategic marketing
31
The journal of brand management : an international journal
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Electronic commerce research
28
International journal of contemporary hospitality management
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Corporate communications : an international journal
27
International journal of e-business research : an official publication of the Information Resources Management Association
26
Journal of electronic commerce research : JECR
26
Journal of travel and tourism marketing
26
Psychology & marketing
26
Journal of promotion management : JPM
25
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ECONIS (ZBW)
56
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1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
3
E-cigarette marketing on social networking sites : effects on attitudes, behavioral control, intention to quit, and self-efficacy
Phua, Joe
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 242-254
Persistent link: https://www.econbiz.de/10012109435
Saved in:
4
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
5
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
6
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
7
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
8
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
9
Digital advertising and company value : implications of reallocating advertising expenditures
Ma, Judy
;
Du, Brian
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011929128
Saved in:
10
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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