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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : JPM"
~source:"econis"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
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Chang, Yu-ting
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Clancy, Kevin J.
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Gaus, Hansjoerg
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Journal of advertising research
Journal of promotion management : JPM
The journal of brand management : an international journal
28
The journal of product & brand management
25
Journal of business research : JBR
22
Journal of retailing and consumer services
9
Journal of marketing communications
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International journal of hospitality management
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Journal of promotion management : innovations in planning and applied research
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Marketing letters : a journal of research in marketing
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European journal of marketing : EJM
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Asia Pacific journal of marketing and logistics
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European journal of marketing
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of strategic marketing
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Journal of travel and tourism marketing
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The international review of retail, distribution and consumer research
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Future Business Journal
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ECONIS (ZBW)
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1
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
2
How to influence the brand attitude of the audience by micro-films
Yu, Hueiju
;
Chang, Yu-ting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
Saved in:
3
Explaining love of wine brands
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009621071
Saved in:
4
Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
Saved in:
5
The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
Saved in:
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