The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Year of publication: |
2007
|
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Authors: | Clancy, Kevin J. ; Rabino, Samuel |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 1, p. 95-102
|
Subject: | Markenimage | Brand image | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Emotion | USA | United States |
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