//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
284
Marketingmanagement
284
Marketing
77
Firm performance
41
Unternehmenserfolg
41
Consumer behaviour
38
Konsumentenverhalten
38
Beziehungsmarketing
37
Brand management
37
Markenführung
37
Relationship marketing
37
KMU
27
SME
27
market orientation
27
Strategic management
25
Strategisches Management
25
Internet marketing
24
Online-Marketing
24
Competitive advantage
21
Wettbewerbsvorteil
21
Advertising effects
20
Innovation
20
USA
20
United States
20
Werbewirkung
20
Advertising
18
Social Web
18
Social web
18
Werbung
18
Großbritannien
17
United Kingdom
17
Brand image
15
Emerging economies
15
Markenimage
15
Schwellenländer
15
Brand
14
Innovation management
13
Innovationsmanagement
13
Markenartikel
13
Erfolgsfaktor
12
more ...
less ...
Online availability
All
Undetermined
130
Free
2
Type of publication
All
Article
326
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
334
Aufsatz in Zeitschrift
334
Collection of articles of several authors
7
Sammelwerk
7
Case study
4
Fallstudie
4
Language
All
English
334
Author
All
Gilmore, Audrey
10
Lane, Nikala
7
O'Cass, Aron
6
Gupta, Mahesh Chander
4
Modi, Pratik
4
Piercy, Niall
4
Sahi, Gurjeet Kaur
4
Baron, Steve
3
Brennan, Ross
3
Carson, David
3
Chang, Chun-Tuan
3
Gao, Yuhui
3
Jensen, Jonathan A.
3
Mattsson, Jan
3
Melewar, T. C.
3
Morgan, Robert
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Ozuem, Wilson
3
Piercy, Nigel
3
Simkin, Lyndon
3
Simmons, Geoff
3
Weinstein, Art
3
Wright, Sheila
3
Akaka, Melissa Archpru
2
Areni, Charles Scott
2
Blankson, Charles
2
Brown, Stephen
2
Christodoulides, George
2
Coffie, Stanley
2
Cravens, David W.
2
Crick, James M.
2
Dibb, Sally
2
Durkin, Mark
2
Engelen, Andreas
2
Ford, John B.
2
Fulgoni, Gian M.
2
Harrigan, Paul
2
Hawkins, Matthew A.
2
Joshi, Sharad L.
2
more ...
less ...
Published in...
All
Journal of advertising research
Journal of strategic marketing
The marketing review
SpringerLink / Bücher
521
Journal of business research : JBR
390
Industrial marketing management : the international journal for industrial and high-tech firms
292
Europäische Hochschulschriften / 5
230
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
148
Journal of marketing
140
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Springer eBook Collection / Business and Economics
114
Marketing intelligence & planning
106
Journal of marketing communications
105
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing education : JME
70
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
more ...
less ...
Source
All
ECONIS (ZBW)
334
Showing
1
-
10
of
334
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
4
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
5
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
6
Value innovation and marketing capabilities in dynamic environments : a dynamic capability perspective
Kachouie, Reza
;
Mavondo, Felix T.
;
Ambrosini, Veronique
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10014553118
Saved in:
7
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
8
Explore information disclosure strategies in pre-loved luxury digital market
Yao, Alex
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10014553317
Saved in:
9
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
10
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->