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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of strategic marketing"
~subject:"Advertising effects"
~subject:"Communication"
~subject:"Customer integration"
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Advertising effects
Communication
Customer integration
Social Web
108
Social web
108
Internet marketing
56
Online-Marketing
56
Consumer behaviour
43
Konsumentenverhalten
43
Beziehungsmarketing
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Campbell, Colin
2
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Milfeld, Tyler
2
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2
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Journal of advertising research
Journal of strategic marketing
Journal of business research : JBR
80
Journal of retailing and consumer services
41
International journal of advertising : the review of marketing communications
38
International journal of internet marketing and advertising : IJIMA
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of promotion management : innovations in planning and applied research
30
Journal of marketing communications
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Corporate communications : an international journal
18
Journal of communication management : an international journal
16
Technological forecasting & social change : an international journal
16
The journal of brand management : an international journal
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Psychology & marketing
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of technology marketing : IJTMkt
12
Journal of electronic commerce research : JECR
12
Information systems research : ISR
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Marketing intelligence & planning
11
The journal of product & brand management
11
International journal of networking and virtual organisations : IJNVO
10
Journal of internet commerce
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of management information systems : JMIS
9
Journal of marketing management : MM
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
SpringerLink / Bücher
9
Business horizons
8
Cogent business & management
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of current issues and research in advertising
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Tourism management : research, policies, practice
8
International journal of contemporary hospitality management
7
International journal of electronic commerce : IJEC
7
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ECONIS (ZBW)
35
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1
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
2
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
3
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
4
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
5
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
6
The role of social media in the co-creation of value in relationship marketing : a multi-domain study
Abeza, Gashaw
;
O'Reilly, Norm
;
Finch, David J.
; …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 472-493
Persistent link: https://www.econbiz.de/10012313915
Saved in:
7
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
8
Value co-creation strategy in the social commerce era : editorial
Hajli, Nick
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 281-282
Persistent link: https://www.econbiz.de/10012202462
Saved in:
9
Customer-customer value co-creation in social media : conceptualization and antecedents
Hossein Zadeh, Arash
;
Zolfagharian, Mohammadali
; …
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 283-302
Persistent link: https://www.econbiz.de/10012202467
Saved in:
10
Value co-creation strategy in the social commerce era
Hajli, Nick
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012202813
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