Customer-customer value co-creation in social media : conceptualization and antecedents
Year of publication: |
2019
|
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Authors: | Hossein Zadeh, Arash ; Zolfagharian, Mohammadali ; Hofacker, Charles F. |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 4, p. 283-302
|
Subject: | citizenship behavior | Customer-customer co-creation | participation behavior | social media | theory of planned behavior | tie strength | Social Web | Social web | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Verbrauchereinstellung | Consumer attitudes | Online-Marketing | Internet marketing | Arbeitsverhalten | Work behaviour | Beziehungsmarketing | Relationship marketing |
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