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~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Werbewirkung"
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Advertising effects
355
Werbewirkung
355
Advertising
128
Werbung
127
Consumer behaviour
118
Konsumentenverhalten
118
Internet marketing
75
Online-Marketing
75
USA
72
United States
72
Brand management
43
Markenführung
43
Brand image
42
Fernsehwerbung
42
Markenimage
42
Television advertising
42
Emotion
28
Target group
27
Zielgruppe
27
Social Web
23
Social web
23
Psychology of advertising
21
Werbepsychologie
21
Celebrity endorsement
18
Celebrity-Werbung
18
Advertising planning
17
Werbeplanung
17
Brand
16
Markenartikel
16
Marketing management
16
Marketingmanagement
16
Viral marketing
14
Virales Marketing
14
Cognition
13
Kognition
13
Measurement
13
Messung
13
Communication
12
Kommunikation
12
Product Placement
12
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Article
352
Book / Working Paper
3
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Article in journal
Aufsatz in Zeitschrift
355
Collection of articles of several authors
3
Sammelwerk
3
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1
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1
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English
355
Author
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Romaniuk, Jenni
9
Kennedy, Rachel
7
Bellman, Steven
6
Fulgoni, Gian M.
6
Varan, Duane
6
Sharp, Byron
5
Ford, John B.
4
Lipsman, Andrew
4
Pelsmacker, Patrick de
4
Precourt, Geoffrey
4
Berthon, Pierre R.
3
Dahlén, Micael
3
Dens, Nathalie
3
Droulers, Olivier
3
Ilicic, Jasmina
3
Keller, Ed
3
Koslow, Scott
3
Kulczynski, Alicia
3
Levine, Brian
3
Milfeld, Tyler
3
Nenycz-Thiel, Magda
3
Phau, Ian
3
Pitt, Leyland F.
3
Reid, Leonard N.
3
Riebe, Erica
3
Sivakumaran, Bharadhwaj
3
Stafford, Marla Royne
3
Stipp, Horst
3
Taylor, Jennifer
3
Appiah, Osei
2
Baxter, Stacey M.
2
Beal, Virginia
2
Beard, Fred K.
2
Becerra, Enrique P.
2
Campbell, Colin L.
2
Chang, Chun-Tuan
2
Choi, Jungsil
2
Cohen, Justin
2
DeLorme, Denise E.
2
Dorai-Raj, Sundar
2
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Published in...
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Journal of advertising research
Marketing intelligence & planning
Marketing letters : a journal of research in marketing
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
199
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
48
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
34
Journal of marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
Journal of marketing management : MM
27
International journal of pharmaceutical and healthcare marketing : IJPHM
26
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ECONIS (ZBW)
355
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1
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
2
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
3
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
4
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
5
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
6
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
7
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
8
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
9
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
10
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
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