//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
3
Werbewirkung
3
Advertising
2
Werbung
2
Empirical method
1
Empirische Methode
1
Marketing
1
Performance measurement
1
Performance-Messung
1
Welt
1
World
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
355
Aufsatz in Zeitschrift
355
Sammelwerk
3
Aufsatzsammlung
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
3
Author
All
Plummer, Joseph T.
1
Precourt, Geoffrey
1
Sison, Marissa
1
Published in...
All
Journal of advertising research
Marketing intelligence & planning
Marketing letters : a journal of research in marketing
Journal of advertising : official publication of the American Academy of Advertising
5
Advances in advertising research
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of promotion management : JPM
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Age of access? - Grundfragen der Informationsgesellschaft
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapiere zur Regionalentwicklung
1
Asia Pacific journal of marketing and logistics
1
CRESC - culture, economics and the social
1
ERIM report series research in management
1
Forschungsberichte des Fachbereichs Wirtschaftswissenschaften der Hochschule Düsseldorf : Düsseldorf working papers in applied management and economics
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research
1
Haufe Fachbuch
1
International journal of electronic commerce : IJEC
1
International journal of pharmaceutical and healthcare marketing
1
International journal of sport management and marketing : IJSMM
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : MM
1
Legends in consumer behavior
1
Mannheimer Beiträge zur Betriebswirtschaftslehre
1
Media-Spectrum
1
Notes et études documentaires
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Praxisforum Medienmanagement
1
Premier reference source
1
Psychology & marketing
1
Reclams Universal-Bibliothek
1
Research
1
Routledge studies in international business and the world economy
1
SAGE library in marketing
1
Schriften zur Medienwirtschaft und zum Medienmanagement
1
Schriftenreihe des Verbraucherzentrale-Bundesverbandes zur Verbraucherpolitik
1
Springer Gabler Research
1
Zeszyty naukowe
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What we know about advertising: lessons from empirical generalizations
Precourt, Geoffrey
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003860354
Saved in:
2
Variables in advertising execution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003610156
Saved in:
3
Simplifying complexity : effectiveness measurement modeling
Sison, Marissa
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003610440
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->