Simplifying complexity : effectiveness measurement modeling
ed.: Marissa Sison
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Sison, Marissa (contributor) |
| Publisher: |
New York, NY : Foundation |
| Subject: | Marketing | Performance-Messung | Performance measurement | Werbewirkung | Advertising effects |
| Extent: | S. 213 - 384 |
|---|---|
| Series: | Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007,3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 12 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003610440