//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Advertising"
~subject:"Electronic Commerce"
~subject:"Word-of-mouth"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Electronic Commerce
Word-of-mouth
Internet marketing
140
Online-Marketing
140
Advertising effects
62
Werbewirkung
62
Consumer behaviour
41
Konsumentenverhalten
41
Social Web
35
Social web
35
Werbung
28
USA
25
United States
25
Viral marketing
21
Virales Marketing
21
Brand management
13
Markenführung
13
Online retailing
12
Online-Handel
12
Target group
9
Zielgruppe
9
Internet
8
Beziehungsmarketing
7
Brand image
7
E-commerce
7
Fernsehwerbung
7
Markenimage
7
Marketing management
7
Marketingmanagement
7
Relationship marketing
7
Television advertising
7
Website
6
Brand
4
Markenartikel
4
Media usage
4
Mediennutzung
4
Advertising planning
3
Communication
3
Computerspiel
3
Digital goods
3
more ...
less ...
Online availability
All
Undetermined
25
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Conference paper
1
Konferenzbeitrag
1
Language
All
English
37
Author
All
Campbell, Colin
2
Aurier, Philippe
1
Baack, Daniel W.
1
Baack, Donald
1
Basuroy, Suman
1
Berthon, Pierre R.
1
Bonatti, Alessandro
1
Bowen, Melanie
1
Broz-Giroux, Anne
1
Cadario, Romain
1
Cao, Jiaqi
1
Chao, Naipeng
1
Chen, Hailiang
1
Chen, Huan
1
Chen, Jialie
1
Christy, Katheryn R.
1
Cohen, Justin
1
Coleman, Joshua T.
1
Cunningham, Isabella
1
Darley, William K.
1
Deitz, George D.
1
Dekimpe, Marnik G.
1
Du, Brian
1
Fulgoni, Gian
1
Fulgoni, Gian M.
1
Geyskens, Inge
1
Ghose, Anindya
1
Gielens, Katrijn
1
Goldfarb, Avi
1
Goldstein, Daniel G.
1
Gretz, Richard T.
1
Huang, Jianping
1
Ivaldi, Marc
1
Kim, Shinhye
1
Kim, Stephen J.
1
King, Karen Whitehill
1
Kordrostami, Elika
1
Kwon, Eun Sook
1
Lambrecht, Anja
1
Lee, S. S.
1
more ...
less ...
Published in...
All
Journal of advertising research
Marketing letters : a journal of research in marketing
Journal of business research : JBR
76
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
62
Journal of retailing and consumer services
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of marketing communications
45
International journal of electronic marketing and retailing : IJEMR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of promotion management : innovations in planning and applied research
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
International journal of advertising : the quarterly review of marketing communications
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of management information systems : JMIS
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Information systems research : ISR
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of internet commerce
26
Electronic commerce research
24
Journal of marketing research : JMR
21
International journal of hospitality management
19
Technological forecasting & social change : an international journal
19
International journal of business information systems : IJBIS
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of promotion management : JPM
18
European journal of operational research : EJOR
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of electronic commerce : IJEC
15
International journal of technology marketing : IJTMkt
15
Journal of electronic commerce research : JECR
15
Journal of marketing
15
Cogent business & management
14
Electronic commerce research and applications
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
14
Quantitative marketing and economics : QME
14
Marketing intelligence & planning
13
Marketing science
13
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
2
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
3
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
4
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
5
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
6
Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
7
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
8
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
9
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
10
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->