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~isPartOf:"Journal of advertising research"
~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Social Web"
~subject:"Werbeplanung"
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Journal of advertising research
Psychology & marketing
Journal of business research : JBR
10
Journal of consumer behaviour : an international research review
3
Journal of retailing and consumer services
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Working paper / National Bureau of Economic Research, Inc.
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BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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CER-ETH – Center of Economic Research at ETH Zurich Working Paper
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Der Markt : international journal of marketing
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Discussion paper / Centre for Economic Policy Research
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E-technologies: innovation in an open world : 4th international conference, MCETECH 2009, Ottawa, Canada, May 4-6, 2009 ; proceedings
1
Electronic commerce research and applications
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From Little's law to marketing science : essays in honor of John D.C. Little
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Handbook of media economics ; volume 1
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Handbook of social media management : value chain and business models in changing media markets
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Health marketing quarterly
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Hitotsubashi journal of economics
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Information Systems Research
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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International journal of technology marketing : IJTMkt
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Journal of advertising
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ECONIS (ZBW)
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1
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
2
The power of a package
Lado Cousté, Nora
;
Martos-Partal, Mercedes
;
Martínez …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 364-375
Persistent link: https://www.econbiz.de/10009663631
Saved in:
3
The impact of product knowledge on consumer product memory and evaluation in the competitive ad context : the item-specific-relational perspective
Lee, Byung-kwan
;
Lee, Wei-na
- In:
Psychology & marketing
28
(
2011
)
4
,
pp. 360-387
Persistent link: https://www.econbiz.de/10008989363
Saved in:
4
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
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