The impact of product knowledge on consumer product memory and evaluation in the competitive ad context : the item-specific-relational perspective
Byung-Kwan Lee; Wei-Na Lee
| Year of publication: |
2011
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|---|---|
| Authors: | Lee, Byung-kwan ; Lee, Wei-na |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 4, p. 360-387
|
| Subject: | Produktinformation | Product information | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008989363