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~isPartOf:"Journal of advertising research"
~isPartOf:"Psychology & marketing"
~subject:"Australien"
~subject:"Communication"
~subject:"Customer integration"
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Search: subject_exact:"Soziale Medien"
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Australien
Communication
Customer integration
Social Web
141
Social web
141
Consumer behaviour
60
Konsumentenverhalten
60
Internet marketing
49
Online-Marketing
49
Viral marketing
32
Virales Marketing
32
Advertising effects
26
Werbewirkung
26
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social media
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Wiesenfeld, David
2
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Bush, Kristin
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Buttle, Francis A.
1
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1
Chang, Shin-Shin
1
Cohen, Justin
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1
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1
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1
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1
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Journal of advertising research
Psychology & marketing
Journal of business research : JBR
60
Journal of retailing and consumer services
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Corporate communications : an international journal
17
Journal of communication management : an international journal
17
Technological forecasting & social change : an international journal
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
The journal of brand management : an international journal
12
International journal of internet marketing and advertising : IJIMA
11
International journal of networking and virtual organisations : IJNVO
11
International journal of technology marketing : IJTMkt
11
Journal of strategic marketing
11
The journal of product & brand management
9
Information systems research : ISR
8
Journal of internet commerce
8
Journal of management information systems : JMIS
8
Journal of promotion management : innovations in planning and applied research
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
SpringerLink / Bücher
8
Business horizons
7
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing communications
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
The journal of services marketing
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Journal of marketing management : MM
6
Journal of marketing theory and practice
6
Journal of open innovation : technology, market, and complexity
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Research
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of business & industrial marketing
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
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ECONIS (ZBW)
19
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19
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1
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
2
Perception of avatars nonverbal behaviors in virtual reality
Etienne, Elodie
;
Leclercq, Anne-Lise
;
Remacle, Angélique
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2464-2481
Persistent link: https://www.econbiz.de/10014432413
Saved in:
3
Value co-creation in online healthcare communities : the impact of patients' reference frames on cure and care
Van Oerle, Sarah
;
Lievens, Annouk
;
Mahr, Dominik
- In:
Psychology & marketing
35
(
2018
)
9
,
pp. 629-639
Persistent link: https://www.econbiz.de/10011970122
Saved in:
4
Enablers for end-user entrepreneurship : an investigation on Italian food bloggers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1109-1118
Persistent link: https://www.econbiz.de/10011788989
Saved in:
5
Toward a taxonomy of virtual communities from a value cocreation perspective
Rodríguez-López, Nuria
;
Diz-Comesaña, M. Eva
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1166-1173
Persistent link: https://www.econbiz.de/10011627313
Saved in:
6
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Saved in:
7
Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
Saved in:
8
The power of social television : can social media build viewer engagement? ; a new approach to brain imaging of viewer immersion
Pynta, Peter
;
Seixas, Shaun A. S.
;
Nield, Geoffrey E.
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10010354585
Saved in:
9
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
10
Self-determination theory and word of mouth about energy-saving behaviors : an online experiment
Sweeney, Jillian C.
;
Webb, David A.
;
Mazzarol, Tim
; …
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 698-716
Persistent link: https://www.econbiz.de/10010405138
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