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~isPartOf:"Journal of advertising research"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~person:"Findiesen Hays, Catharine"
~subject:"Marketing management"
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Journal of advertising research
Schriftenreihe Schwerpunkt Marketing
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Research implications of the "beyond advertising" paradigm : a model and roadmap for creating value through all media and non-media touchpoints
Wind, Yoram
;
Findiesen Hays, Catharine
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011518042
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