//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~isPartOf:"Sport management in the Middle East : a case study analysis"
~subject:"Sponsoring"
~subject:"Sportmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"sport"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Sponsoring
Sportmanagement
Sport event
12
Sportveranstaltung
12
Advertising effects
10
Werbewirkung
10
USA
7
United States
7
Advertising
6
Computerspiel
6
Sponsorship
6
Video game
6
Werbung
6
Middle East
5
Mittlerer Osten
5
Sport
5
Sports
5
Internet marketing
4
Online-Marketing
4
Sport management
4
Fernsehwerbung
3
Football
3
Fußball
3
Television advertising
3
Children
2
Consumer behaviour
2
Consumers
2
Kinder
2
Konsumentenverhalten
2
Sportmarketing
2
Sports marketing
2
Verbraucher
2
Viral marketing
2
Virales Marketing
2
Aktienindex
1
Aktienmarkt
1
Athletes
1
Body weight
1
Brand
1
Brand management
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
4
Book section
4
Language
All
English
10
Author
All
Lacey, Russell
2
Takeda, Fumiko
2
Abril Barrie, Carmen
1
Bob, Urmilla
1
Close, Angeline
1
Cornwell, T. Bettina
1
Hassan, David
1
Keller, Kevin Lane
1
Krishen, Anjala S.
1
McCloskey, Luke
1
Mori, Keiya
1
Morino, Tatsuaki
1
O'Kane, Philip
1
Recio, Teresa
1
Rivers, Anne
1
Sanchez, Joaquin
1
Scheinbaum, Angeline Close
1
Strigas, Ethan
1
Swart, Kamilla
1
Turco, Douglas Michele
1
Wakefield, Kirk
1
Wakefield, Lane
1
more ...
less ...
Published in...
All
Journal of advertising research
Sport management in the Middle East : a case study analysis
Journal of sport management : the official journal of the North American Society of Sport Management
82
International journal of sport management and marketing : IJSMM
64
Sport management review
58
International journal of sports marketing & sponsorship
53
European Sport management quarterly : ESMQ
46
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
Journal of business research : JBR
23
SpringerLink / Bücher
15
European journal of marketing : EJM
12
Managing sport business : an introduction
11
Springer eBook Collection
11
International journal of sport finance
9
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
9
Sport, Business and Management : an international journal ; SBM
9
Sports management as an emerging economic activity : trends and best practices
8
Sportmanagement : SPM
7
Blickpunkt Sportmanagement
6
Research
6
Schriftenreihe Sportökonomie in Forschung und Praxis
6
The journal of business & industrial marketing
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of promotion management : JPM
5
Journal of strategic marketing
5
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
5
Applied Marketing Science / Angewandte Marketingforschung
4
Arbeitspapier / HHL, Leipzig Graduate School of Management
4
Asia Pacific journal of marketing and logistics
4
Europäische Hochschulschriften / 5
4
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
4
Journal of advertising : official publication of the American Academy of Advertising
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Psychology & marketing
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Sage library of tourism, hospitality and leisure
4
Diskussionsarbeit
3
Economic research
3
Edition Sportökonomie, Sportmanagement
3
Foundations of sport management
3
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do
sport
sponsorship announcements help or hurt rival sponsors' market values? : comparing the stock returns of sponsors and their rivals in the United States and Japan
Takeda, Fumiko
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 167-176
Persistent link: https://www.econbiz.de/10013325502
Saved in:
2
Are brands wasting money on
sport
sponsorships? : a new look at brand personality, brand equity, and official sponsorship effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012643007
Saved in:
3
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
4
The management and development of association football in the Middle East : a focus on AFS's "Vision Asia" document
O'Kane, Philip
;
McCloskey, Luke
- In:
Sport management in the Middle East : a case study analysis
,
(pp. 139-154)
.
2013
Persistent link: https://www.econbiz.de/10009732827
Saved in:
5
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
6
Sport
event management in the Gulf : a focus on strategy and promotion
Hassan, David
- In:
Sport management in the Middle East : a case study analysis
,
(pp. 103-118)
.
2013
Persistent link: https://www.econbiz.de/10009732837
Saved in:
7
Bidding for major international sporting events
Swart, Kamilla
;
Bob, Urmilla
;
Turco, Douglas Michele
- In:
Sport management in the Middle East : a case study analysis
,
(pp. 20-39)
.
2013
Persistent link: https://www.econbiz.de/10009732868
Saved in:
8
How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen
;
Sanchez, Joaquin
;
Recio, Teresa
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10011929126
Saved in:
9
The management and retention of
sport
volunteers : lessons for the Middle East
Strigas, Ethan
- In:
Sport management in the Middle East : a case study analysis
,
(pp. 40-64)
.
2013
Persistent link: https://www.econbiz.de/10009732866
Saved in:
10
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->