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~isPartOf:"Journal of advertising research"
~isPartOf:"Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich"
~person:"Cantrell, Jennifer"
~person:"Franklin, Esther"
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Journal of advertising research
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
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ECONIS (ZBW)
2
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Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna
;
Smith, Alexandria
;
Kenney, Tricia
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
Saved in:
2
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
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