Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adults
Year of publication: |
December 2016
|
---|---|
Authors: | Vallone, Donna ; Smith, Alexandria ; Kenney, Tricia ; Greenberg, Marisa ; Hair, Elizabeth ; Cantrell, Jennifer ; Rath, Jessica ; Koval, Robin |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 4, p. 414-425
|
Subject: | Social Marketing | Social marketing | Rauchen | Smoking | Zielgruppe | Target group | Jugendliche | Youth | Junge Erwachsene | Young adults | Marketingmanagement | Marketing management | USA | United States |
-
Kelly, Kathleen, (2010)
-
Tailoring but not targeting : a critical analysis of "the Meth Project" aimed at Hispanic youth
Scarpaci, Joseph L., (2016)
-
Thrasher, James F., (2005)
- More ...
-
Avoiding disclosure of individually identifiable health information: a literature review
Prada, Sergio I, (2011)
-
Bang! : Getting your message heard in a noisy world
Kaplan Thaler, Linda, (2004)
-
Boynton-Jarrett, Renée, (2013)
- More ...