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~isPartOf:"Journal of advertising research"
~person:"Baxter, Stacey M."
~person:"Clancy, Kevin J."
~subject:"Consumer behaviour"
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Baxter, Stacey M.
Clancy, Kevin J.
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Journal of advertising research
The journal of brand management : an international journal
2
Australasian marketing journal
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International journal of advertising : the quarterly review of marketing communications
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How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
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The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
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