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~isPartOf:"Journal of advertising research"
~person:"Blackshaw, Pete"
~person:"Chakrabarti, Ronika"
~person:"Chen, Rocky Peng"
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Journal of advertising research
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How consumers in China perceive brands in online and offline encounters : a framework for brand perception
Chan, Terri H.
;
Chen, Rocky Peng
;
Tse, Caleb H.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10011875523
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2
Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
3
The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen
Christodoulides, George
;
Jevons, Colin
;
Blackshaw, Pete
- In:
Journal of advertising research
51
(
2011
),
pp. 101-111
Persistent link: https://www.econbiz.de/10009127001
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