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~isPartOf:"Journal of advertising research"
~person:"Boshoff, Christo"
~person:"Menon, Geeta"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Toward a better understanding of advertising stimuli processing : exploring the link between consumers' eye fixation and their subconscious responses
Matukin, Michal
;
Ohme, Rafal
;
Boshoff, Christo
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 205-216
Persistent link: https://www.econbiz.de/10011518162
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The power of emotional appeals in advertising : the influence of concrete versus abstract affect on time-dependent decisions
Bülbül, Cenk
;
Menon, Geeta
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003991908
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