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~isPartOf:"Journal of advertising research"
~person:"Campbell, Colin"
~person:"Gerstmeier, Eva"
~person:"Okazaki, Shintaro"
~person:"Sharp, Byron"
~subject:"Japan"
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How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro
;
Katsukura, Akihiro
;
Nishiyama, Mamoru
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
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