//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~person:"Chen, Long"
~person:"Clancy, Kevin J."
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Advertising effects
2
Konsumentenverhalten
2
Werbewirkung
2
Advertising
1
Brand image
1
Emotion
1
Green marketing
1
Green purchase intention
1
Markenimage
1
Sustainable product
1
USA
1
United States
1
Werbung
1
advertising appeal
1
product category
1
product facial expression
1
Öko-Marketing
1
Öko-Produkt
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chen, Long
Clancy, Kevin J.
Chang, Chun-Tuan
2
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Al-Shuaili, Ahmed Hamed
1
Allsop, Dee T.
1
Barros, Lucia Salmonson Guimarães
1
Bassett, Bryce R.
1
Baxter, Stacey M.
1
Becerra, Enrique P.
1
Berg, Hanna
1
Berger, Paul D.
1
Broadbridge, Victoria
1
Calder, Bobby J.
1
Cao, Jiaqi
1
Carlson, Les
1
Chammas, Cristiane Benedetti
1
Chao, Naipeng
1
Chen, Huan
1
Cheung, Wah-leung
1
Choi, Jieun
1
Costa Filho, Murilo Carrazedo
1
Coyle, James R.
1
Cruthirds, Kevin W.
1
D'Amico, Ted
1
Dahlén, Micael
1
Deuskar, Sonali
1
Di Domenico, Giandomenico
1
Droulers, Olivier
1
Ford, John B.
1
Franklin, Esther
1
Gathen, Constanze
1
Gordon, Jonathon
1
Gugel, Craig
1
Guido, Gianluigi
1
Hoskins, James A.
1
Hu, Jihao
1
Ilicic, Jasmina
1
Isaac, Mathew S.
1
more ...
less ...
Published in...
All
Journal of advertising research
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke
;
Wang, Siqi
;
Yang, Huan
;
Chen, Long
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
Saved in:
2
The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->