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~isPartOf:"Journal of advertising research"
~person:"Cheong, Yunjae"
~subject:"USA"
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Journal of advertising research
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
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