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~isPartOf:"Journal of advertising research"
~person:"Clancy, Kevin J."
~person:"Dahlén, Micael"
~subject:"Consumer behaviour"
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Consumer behaviour
Advertising effects
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Clancy, Kevin J.
Dahlén, Micael
Chang, Chun-Tuan
2
Droulers, Olivier
2
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
4
European journal of marketing : EJM
2
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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ECONIS (ZBW)
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Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
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2
The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
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