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~isPartOf:"Journal of advertising research"
~person:"Clancy, Kevin J."
~person:"Franklin, Esther"
~subject:"Brand image"
~subject:"Consumer behaviour"
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Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
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The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
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pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
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