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~isPartOf:"Journal of advertising research"
~person:"Clancy, Kevin J."
~person:"Isaac, Mathew S."
~subject:"Consumer behaviour"
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Consumer behaviour
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Clancy, Kevin J.
Isaac, Mathew S.
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Journal of advertising research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
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Rutgers business review
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ECONIS (ZBW)
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How to capture consumer experiences : a context-specific approach to measuring engagement : predicting consumer behavior across qualitatively different experiences
Calder, Bobby J.
;
Isaac, Mathew S.
;
Malthouse, Edward C.
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 39-52
Persistent link: https://www.econbiz.de/10011486042
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The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
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