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~isPartOf:"Journal of advertising research"
~person:"Gerstmeier, Eva"
~person:"Okazaki, Shintaro"
~person:"Sharp, Byron"
~person:"Singh, Nitish"
~subject:"Konsumgüterindustrie"
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What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
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