What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Year of publication: |
2012
|
---|---|
Authors: | Nelson-Field, Karen ; Riebe, Erica ; Sharp, Byron |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 2, p. 262-269
|
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Zielgruppe | Target group | Werbewirkung | Advertising effects | Konsumgüterindustrie | Consumer goods industry |
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