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~isPartOf:"Journal of advertising research"
~person:"Stipp, Horst"
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How context can make advertising more effective
Stipp, Horst
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 138-145
Persistent link: https://www.econbiz.de/10011884960
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2
What 80 years of study means for the future of advertising research
Stipp, Horst
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 231-234
Persistent link: https://www.econbiz.de/10011595650
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Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
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